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Home News Blog Applying RFID to Slow the Spread of Counterfeiting
Applying RFID to Slow the Spread of Counterfeiting
Friday, 11 September 2015 11:04

One segment of the global economy has continued to boom despite the global recession, Greek default and the dramatic drops and recoveries in global stock markets. The segment that has continued to grow despite these challenges is, unfortunately, counterfeit products. Last year 23,000 counterfeit goods shipments were seized in the U.S. alone, according to U.S. Customs and Border Protection data published in a recent Consumer Reports article.

The problem goes far beyond knockoff handbags sold on street corners and fake pharmaceuticals from shady websites. Just this summer, a Connecticut man pled guilty to reselling counterfeit aircraft parts, Toyota took distributors to court in Australia in a counterfeit airbag scandal, and Singapore authorized seized millions worth of fake consumer electronics. Here is some data from the Consumer Reports article about the breakdown of U.S.-seized counterfeits:

Category

Number of seizures

Percent of total

Apparel and accessories

7,922

28%

Consumer electronics

6,610

24%

Pharmaceuticals and personal care products

2,417

9%

Handbags and wallets

2,221

8%

Footwear

1,961

7%

Watches and jewelry

1,937

7%

Optical media (CDs, DVDs)

1,552

6%

Computers and accessories

906

3%

Labels and tags

540

2%

Toys

303

1%

Source: US Department of Homeland Security/Customs and Border Protection

Of course, the data above only reflects counterfeit products that were seized. Many more go undetected, and industrial goods are a common target for counterfeiters.

The motivation to make and distribute counterfeit goods won’t go away, so we need better ways to detect them and prevent them from reaching the market. That’s where RFID – and AWID – come in.

RFID tags enable lifetime product identification and traceability. The more points in the supply chain where RFID tags are read to authenticate products, the more effective the technology will be for preventing counterfeiting and diversion. AWID has several UHF RFID readers that are ideal to support product authentication processes. These include component modules that are engineered to be embedded inside equipment and machines to prevent the use of unauthorized supplies or replacement parts. Other AWID readers are ideal for building into receiving doors, storage shelves and other areas to identify and authenticate products.

Companies will spend an estimated $15.6 billion on anti-counterfeit packaging technologies this year, and RFID is accounting for a fast-growing share of the total. Now that RFID tags are being built into more products, talk to AWID to learn how you can get more out of them.


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